![]() IMHO, the combination of possessing the best QA/QC in the world, together with more complications could mean Rolex could aspire to be at the very top level of Watchmaking, at the level of PP, A Lange & Sohne, AP, VC, Breguet, JLC, UN, Omega, Zenith and Seiko among others……. They stay afloat because of their great marketing machinery, second to none, but they are the same in all other regards, and with low technical expertise in areas such as Complications, where its competitors are way ahead of Rolex. Rolex is very conservative in terms of technological feats- their anti-magnetic hairsprings are behind PP, Omega, Tissot, Seiko, and others, and they are known to de-tune movements, while Zenith has the new 50 Hertz Dual Movement for its newest chronograph based on El Primero movement, a movement that Rolex de-tune as Caliber 4030. May be he will inject a new blood, and will get the technological Sleep Giant into something more advanced. Dufour have been at Zenith during these years, a brand with lots of Technical Expertise in many areas and supervised the Defy development and introduction. Rolex just confirmed this news and we end this message with the formal press release from Rolex: ![]() That shows that JC Biver knows how to train the bests in the industry. Important is that Tudor, Rolex’ daughter, is being managed by another spiritual son of Jean-Claude Biver: Philippe Peverelli. He will be introduced to the Rolex spirit in the next few months and could be the one to re-launch Rolex for the coming 20 years.ĭufour is the spiritual son of Jean-Claude Biver. Dufour is new to Rolex and so will have to dsicover the company. But that also means engaging the brand in long-term changes, probably for more than 20 years. While hiring a nice looking and young guy, with a real expertise in watches, Rolex dusts off its image. However, this new CEO will set the trend for Rolex, for the next years and for that reason, this is big news that deserves to be followed closely in the coming next months. It’s a big move in the industry that could change the game…Īre all these changes at Rolex headquarters not dangerous for them? Well, Rolex is still the first watchmaker in Switzerland and in the world, one of the 10 best known brand in the world, so Rolex is in a secure position. So we can expect some very fresh wind in the Rolex strategy. What can we imagine for Rolex? Jean-Frederic Dufour is a young and dynamic guy, close to Jean-Claude Biver and trained by him. However for those who don’t we have a short transcript from the interview that Gregory Pons did for Swiss television: ![]() Stay tuned for more on this story as it develops.For those who speak French, we included the video. While Rolex has confirmed with us that this news is, in fact, 100% true, they will not be releasing additional details until later this week. We spoke with Dufour in early 2012 about his first few years with Zenith and you can see the full video interview here. Dufour is friends with and a former colleague of Tudor CEO Philippe Peverelli. Though terms and an official date are forthcoming, Dufour will replace current Rolex CEO Gian Riccardo Marini, who has served since 2011 after acting as director of Rolex Italy. This is the second huge move among top watch industry executives in as many months, with Jean-Claude Biver having been named head of watchmaking at LVMH effective March 1. He will be the sixth CEO of Rolex (the fourth since 2008) and we are excited to see his impact on The Crown. The ceremony was attended by, among others, Zenith CEO Jean-Frederic Dufour and Nabil A R Abu Issa, the CEO of Blue Salon, the group credited with bringing. Well, we confirmed the rumors with Rolex's Geneva office and they're entirely true! Dufour arrived at Zenith in 2009 after working at Blancpain, Chopard, Ulysse Nardin, and a few other brands, and he is largely responsible for the direction in which Zenith has moved over the last half-decade. This morning, rumors started flying that Jean-Frédéric Dufour, CEO of Zenith, will be taking the reins as global CEO of Rolex.
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